Description

Your nonprofit is doing meaningful work — but if your video content is not stopping the scroll, your mission is getting lost in the noise. This hands-on workshop gives nonprofit communications and marketing professionals the practical framework to produce compelling video content that engages supporters, builds trust with donors, and drives real action — without a film crew or a big budget.

WHAT YOU'LL WALK AWAY WITH

• A repeatable framework for turning your mission moments into shareable video content
• Practical tips for shooting professional-quality video on any device
• Strategies for repurposing one video across multiple platforms and channels
• How to write a compelling hook that stops the scroll in the first 3 seconds
• Best practices for captions, accessibility, and nonprofit-specific storytelling

WHO SHOULD ATTEND

• Communications & Marketing Staff
• Program Managers Who Own Social
• Executive Directors
• Anyone Hitting "Post" for Their Org
• Development Staff
• Small All-Hands Nonprofits

"You don't need a film crew. You need a framework."

Ideal for nonprofit communicators who know video matters but are not sure where to start — or why their current content is not getting traction. This is a practical, no-fluff session built specifically for the realities of nonprofit marketing teams.

ABOUT THE PRESENTER

Chris Baker is the Founder and Managing Director of Align & Innovate, LLC, a Fort Lauderdale-based business systems and AI consulting firm helping organizations build the structure they need before technology can do its best work. His methodology — Aligned Before AI™ — is built on the belief that clarity, documentation, and alignment must come before automation and scale.

Chris brings firsthand experience building operational systems through co-founding Visuals by Momo, a visual production company, where he developed the real-world marketing and production expertise that now informs his workshops. He holds an AI+ Chief AI Officer certification, serves on the Board of Directors at HandsOn South Florida, and is an active member of the Rotary Club of Fort Lauderdale/Cypress Creek. He is also the author of Aligned Before AI™: The Foundation Every Business and Nonprofit Needs, published in December 2025.