Description

WORKSHOP DESCRIPTION

We will delve into the intricacies of video marketing, offering practical tips, strategies, and best practices for integrating video content into your business model. From crafting compelling video campaigns to choosing the right platforms for distribution, this presentation will equip you with the knowledge and tools needed to harness the power of video marketing effectively.

Topics Covered:

 - Understanding the importance of video marketing in today's digital landscape

 - Types of video content: Explainer videos, product demos, testimonials, and more

 - Strategies for creating engaging and shareable video content

 - Leveraging video across various platforms: YouTube, social media, websites, and beyond

 - Measuring the success of your video marketing campaigns: Key metrics and analytics

WORKSHOP OUTCOMES

- Participants will gain a deeper comprehension of the significance of video marketing in the contemporary digital environment. They'll understand why incorporating video content is crucial for businesses to thrive in today's landscape.

- Participants will learn about various types of video content, including explainer videos, product demos, and testimonials. They'll be equipped with the knowledge to diversify their content creation efforts, catering to different audience preferences and needs.

- Participants will gain insights into strategies for creating engaging and shareable video content, participants will be able to craft videos that resonate with their target audience. They'll learn techniques to capture attention, evoke emotions, and encourage sharing, ultimately increasing engagement levels.

ABOUT THE PRESENTER

Meet Chris Baker — Co-Owner, Creative Director, Storytelling Coach, Podcast Host, and Keynote Speaker. As the Co-Founder of Visuals by Momo, Host of the Visual Eyes Podcast, and creator of a forthcoming Charity TV Show, Chris is on a mission to use storytelling as a tool for healing, empowerment, and authentic connection.

At his core, Chris believes no one should walk through life feeling stuck, unseen, or unsure of their place in the world. His personal mission is to help everyday people reconnect with themselves through energy work and storytelling—releasing fear, healing old wounds, and realigning with the truth of who they really are. Through remembrance, individuals rediscover the ability to live fully, freely, and authentically.

Chris’s storytelling philosophy is simple: Storytelling is a pathway to healing, connection, and transformation. Whether filming a nonprofit documentary, coaching individuals to tell their own stories, or speaking on stage, Chris brings deep empathy, wisdom, and creativity to every project.

As Host of the Visual Eyes Podcast, Chris champions collaboration, community, and storytelling for nonprofits and purpose-driven businesses. His ability to bridge the nonprofit and business worlds has made him a powerful connector, building strategic partnerships that amplify missions and foster real impact.

Through Visuals by Momo’s Coaching programs, the Visual Eyes Podcast, and his upcoming Charity TV Show, Chris continues to innovate new ways to support community changemakers, nonprofit leaders, and heart-centered entrepreneurs.

A dedicated community advocate, Chris serves on the Board of Directors for HandsOn Broward and as Secretary/Treasurer for BNI Premier Fort Lauderdale. His commitment to collaboration and service shines through every initiative he touches.