Description

WORKSHOP DESCRIPTION

We will delve into the intricacies of video marketing, offering practical tips, strategies, and best practices for integrating video content into your business model. From crafting compelling video campaigns to choosing the right platforms for distribution, this presentation will equip you with the knowledge and tools needed to harness the power of video marketing effectively.

Topics Covered:

 - Understanding the importance of video marketing in today's digital landscape

 - Types of video content: Explainer videos, product demos, testimonials, and more

 - Strategies for creating engaging and shareable video content

 - Leveraging video across various platforms: YouTube, social media, websites, and beyond

 - Measuring the success of your video marketing campaigns: Key metrics and analytics

WORKSHOP OUTCOMES

- Participants will gain a deeper comprehension of the significance of video marketing in the contemporary digital environment. They'll understand why incorporating video content is crucial for businesses to thrive in today's landscape.

- Participants will learn about various types of video content, including explainer videos, product demos, and testimonials. They'll be equipped with the knowledge to diversify their content creation efforts, catering to different audience preferences and needs.

- Participants will gain insights into strategies for creating engaging and shareable video content, participants will be able to craft videos that resonate with their target audience. They'll learn techniques to capture attention, evoke emotions, and encourage sharing, ultimately increasing engagement levels.

ABOUT THE PRESENTER

Chris Baker is a co-owner of Visuals by Momo, a South Florida-based video production company, with over 17 years of experience, primarily in the legal industry. Since 2022, he has led business development at Visuals by Momo, where he focuses on video marketing. Chris is known for his dynamic storytelling skills and has spearheaded programs benefiting businesses and nonprofits. He is actively involved in volunteering and holds board positions in various nonprofit organizations. Chris is described as an energetic and positive leader who values growth and development. Outside of work, he is a Shaman and Reiki Master, emphasizing healing and mindfulness. Chris is happily married and adores his husky as a cherished pet.

Organizations Involvement:  HandsOn South Florida, Bowtie Kids, United Way of Broward County, Greater Fort Lauderdale Diaper Bank, Hosanna4Youth, FLITE Center, PACE Center for Girls, Canine Assisted Therapy, Body & Soul Ministries, Lesbian Thespians, ArtServe, Showering Love, EPIC Foundation, Recruitment Chair for The Longest Day(Alzheimer’s Association)