Skip to content

Session 3 - Job Ad Optimization Practices - Part One

Session 3 - Job Ad Optimization Practices - Part One

Thursday, February 15, 2024 (11:00 AM - 11:30 AM) (EST)


Third part of a six-session series providing the basics on everything you need to know to recruit top talent. This is a must for HR professionals and managers responsible for hiring team members.

Most job boards today are powered by powerful search engine technology. Yet, one of the biggest mistakes nonprofits make when advertising their jobs is to use their job description as their job ad. Job descriptions are not search engine optimized, and they are not very searchable either, creating a less than stellar effort in trying to attract the right job seekers to open positions. This session will introduce the concept of job optimization practices.

About the Presenter

Steve will be the first to tell you that recruiting is marketing. He earned his Bachelor of Science in Finance at Brigham Young University and started his career in recruiting in Feb 2005. In 2008, he took a risk during a recession to help start a new company with Ryan Kohler, called ApplicantPro, an applicant tracking software platform for small to mid-sized businesses. With 11,000 clients and close to 300 employees, ApplicantPro has made the Inc 5000 list 11 years in a row, a feat accomplished by very few organizations in the country. ApplicantPro was also named an Indeed Platinum Partner in 2023, one of only five companies in the country to receive this designation. Steve is SHRM-CP and PHR certified, and currently volunteers as the Utah SHRM State Director. His book, The Hiring Tree: Laws of Applicant Attraction, was released in early 2023, and has helped thousands of organizations across the country rethink the way they approach hiring. If you need help understanding the principles and role of SEO and marketing when it comes to attracting job seekers, Steve provides a solid framework for hiring.


Nonprofit members: FREE

Nonmembers: $15.00

Event Contact
Meghan Foley
(561) 910-6678
Send Email
Thursday, February 15, 2024 (11:00 AM - 11:30 AM) (EST)
Powered By GrowthZone

Thank You to Our Sponsors

Scroll To Top