Description

Learn the basic principles to apply into your marketing campaigns. Know the dos and the don'ts and a few tips to get your organization to stand out and be visible.

ABOUT THE PRESENTERS:

Jennifer Sardone-Shiner - Jennifer currently owns and manages JSS Marketing and Public Relations a small boutique firm specializing in small businesses and nonprofit organizations. She is the former Director of Marketing for the Maltz Jupiter Theatre. She currently serves on the Women in Business Council, Marketing Committee for the Executive Women of the Palm Beaches, Marketing Co-Chair for Leadership Palm Beach County, Marketing Committee for Nonprofits First, and many others. She was recently awarded the 2024 Emerald Award from the Girl Scouts of Southeast Florida and was nominated for the 2023 FPRA Communicator of the Year, 2021 Woman of the Year, and 2021 Small Business of the Year.  She was the 2014 Young Professional of the Year, and 2016 Council Women of the Year from the Palm Beach North Chamber of Commerce. 

Laura Zele - With over 25 years in marketing, public relations, and sales, Laura thrives on problem-solving, client interaction, and strategic planning. Her unique marketing, sales, and media background allows her to guide clients to create tailored branding, marketing, and public relations campaigns to increase market share and revenue. After graduating from Arizona State University with a B.S. in Business and a major in marketing, her career began in Los Angeles at Saatchi & Saatchi, one of the largest advertising agencies in the world. This is where her passion was ignited to help clients position themselves in the marketplace. Laura's personal life brought her back to the East Coast, where she spent the next decade in the communications industry working for one of America's most recognized brands, AT&T. The corporate world gave her world-class training and experience, and she learned from a company with a strong brand and deep marketing resources. After taking time off to raise her three children, she rejoined the workforce and followed her passion as Marketing Director for a non-profit organization. Laura then worked for a media company, consulting clients on branding and marketing strategies. As a marketing consultant, Laura can take all of her unique experiences and help clients reach their marketing objectives.