Description

This workshop focuses on helping nonprofits effectively pitch their stories in today’s fast-paced digital media environment. Participants will learn how to uncover and shape compelling narratives that highlight their mission, impact, and community relevance in a way that attracts attention from journalists.

 The session will cover modern pitching strategies across digital channels—such as email, social media, and online press platforms—while emphasizing how to cut through the noise with clear, concise, and engaging messaging. Attendees will also gain practical insights on creating media-ready press releases and materials. By the end of the workshop, nonprofit leaders will be equipped with the tools and confidence to build meaningful media relationships.

ABOUT THE PRESENTER

Tom Elia is an editor at The Palm Beach Post. His areas of supervision include public safety and criminal justice, the courts, immigration and local governments from Boca Raton and Delray Beach to Wellington and Royal Palm Beach, Palm Beach Gardens and Jupiter. He also oversees its daily print editions and its use of Artificial Intelligence (AI) in reporting and editing. Tom joined The Post in September 1993 and graduated from Columbia University and Boston University.