Description

The best safeguard in these turbulent times is to diversify your funding sources. Take a moment to think back to the uncertain days of COVID-19. We were all challenged to find creative and impactful ways to share our stories and raise funds. The lesson remains clear—never put all your eggs in one funding basket!

Learning Objectives:

• Understand the importance of diversified funding – recognize why relying on a single funding source is risky and how diversification enhances financial stability.

• Develop fundraising plan – learn the different ways you can engage donors across multiple funding streams.

• Encourage strategic thinking in development – foster a proactive mindset in identifying and securing sustainable funding opportunities.

ABOUT THE PRESENTERS

Sharon Kitroser - As Managing Partner of Team Kat & Mouse, Sharon Kitroser brings a rich background in communications, marketing, and nonprofit development to her role. With over two decades of experience, she has worked across diverse sectors, including healthcare, education, and social services, honing her skills in strategic storytelling, corporate fundraising, and building partnerships. Sharon’s dedication to training and mentoring her teams has resulted in significant success for those who have collaborated with her. Her expertise spans crafting compelling campaigns, fostering meaningful relationships, and guiding organizations to achieve their fundraising goals. With a collaborative approach and a passion for making a difference, Sharon is committed to delivering innovative support and training and  a real sense of partnership for clients of Team Kat & Mouse..

Amy Mauser - A founding partner of Team Kat & Mouse with nearly two decades of experience building and leading fundraising teams. She has worked with donors and organizations across the arts, healthcare, education, and community impact sectors. Her fundraising superpower is individual giving—helping donors envision their impact while guiding organizations to identify and engage those most likely to champion their mission. Amy has a keen eye for uncovering missed opportunities in spreadsheets and CRM data, and she can also help design a CRM structure that works for you.