Description

What if I told you that for every one applicant you see in your inbox, there are over 100 qualified candidates who never even saw your job post? It's not that they aren't out there—it's that your job ad isn't reaching them. 

Here’s why: over 80% of companies still post job descriptions as job ads. Unfortunately, job descriptions weren’t built for visibility or persuasion—they were designed for internal clarity and compliance. While they serve a purpose, they often fail to inspire job seekers to click “apply.” Worse, they can unintentionally scare good candidates away. If your goal is to consistently attract well-qualified applicants, your job ad needs to work smarter—and harder. 

This 1-hour, high-impact session is designed to help hiring teams tap into the power of both human and artificial intelligence to create job ads that perform. You’ll learn: The fundamentals of search engine optimization (SEO) for job ads Job board rules and how to work with algorithms, not against them Proven best practices that make your job ads stand out in a crowded market How human intelligence is key to prompting AI tools effectively and ethically How to use ChatGPT and other AI platforms to boost clarity, creativity, and consistency—without losing your unique voice This session is built for HR professionals, recruiters, and hiring managers who want more quality candidates, less wasted time, and job ads that finally do their job. Oh, and use AI to do it for you! 

About the Presenter:

Steve will be the first to tell you that recruiting is marketing. He earned his Bachelor of Science in Finance at Brigham Young University and started his career in recruiting in Feb 2005. In 2008, he took a risk during a recession to help start a new company with Ryan Kohler, called ApplicantPro, a full suite HR platform for small to mid-sized businesses. With 11,000 clients and close to 300 employees, ApplicantPro has made the Inc 5000 list 11 years in a row, Top Places to work in Utah 3 years in a row, and Steve was named the Small Business Utah HR Achievement Award winner in May 2024. ApplicantPro was also named an Indeed Platinum Partner in 2023 & 2024. Steve is SHRM-CP and PHR certified, and currently volunteers on the Utah SHRM State Council as the immediate past State Executive Director. His book, The Hiring Tree: Laws of Applicant Attraction, was released in early 2023, and has helped thousands of organizations across the country rethink the way they approach hiring. If you need help understanding the principles and role of SEO, marketing, and AI when it comes to attracting job seekers, Steve provides a solid framework for hiring effectively.