Description

WORKSHOP DESCRIPTION

This workshop offers a comprehensive dive into crafting effective fundraising appeals. Participants will learn the art and science behind creating compelling messages that resonate with donors. Topics covered include understanding the anatomy of a fundraising appeal, strategies for syndicating content across multiple channels, and effective timing tactics to maximize fundraising efforts. With a focus on alleviating the stress of making fundraising requests, attendees will leave equipped with practical tools and a newfound confidence to navigate the giving season successfully.

WORKSHOP OUTCOMES

• The anatomy of a fundraising appeal: Create specialized communications that boost giving
• How to syndicate  your content: Adapt your core messaging across channels to maximize your fundraising efforts
• Timing tactics: Plan and schedule your fundraising content to reduce stress this year-end

ABOUT THE PRESENTER

JENA LYNCH

Jena has been the Education & Community Engagement Manager at Donorbox for 8 years. A career highlight of Jena's is her time in Youth Services for the Palm Beach County Library system. I mean, where else could you find yourself doing the hokey pokey every single day, five days a week? It was more than just a job; it was about bringing joy and creativity to children's lives while fostering a love for learning and exploration. Those years laid the foundation for her career focused on serving others, and they continue to inspire her in everything she does.

Fun fact: She is a classically trained pianist and has been playing for 25 years. Though she is (admittedly) a bit out of practice now, she loves spending my free time composing new music…that will likely never be heard by anyone except her husband and dog!

Full participation in Appeal Writing: How to Write Asks That Engage  is applicable for 3 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.