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Supercharge Your Year-End Fundraising for a Record-Breaking Giving Tuesday

October 24, 2024 2:00 PM - 3:00 PM (EDT)

Description

As Giving Tuesday approaches, now is the perfect time to supercharge your year-end fundraising strategy. Last year, over 34 million Americans raised over $3 billion dollars for nonprofits on Giving Tuesday! That means your supporters are actively giving -- you just need to create a campaign that effectively connects with them. Join Erica Linguanti, Director of Marketing at Achieve, as we delve into multi-channel marketing tactics that can help you engage supporters, amplify your message, and drive donations not just for Giving Tuesday - but throughout the entire year-end giving season.

In this session, you will learn: 

-How to position Giving Tuesday as a key component of your year-end fundraising plan. 

-Best practices for using social media to boost your Giving Tuesday visibility and overall year-end engagement. 

-Tactics to encourage Giving Tuesday peer-to-peer activity that expands your reach and amplifies your message. 

-How to make data-driven decisions so you know where to place your efforts and avoid burnout. 

Don’t miss this opportunity to transform your Giving Tuesday efforts and integrate them seamlessly into your year-end fundraising strategy. 

About the Presenter

Erica Linguanti 

Director of Marketing @ Achieve 

Erica passionately believes that the emergence of social media has created an opportunity for organizations to innovate and engage with donors in entirely new ways. Erica leads the strategy and execution of all marketing initiatives at Achieve, with an emphasis on helping nonprofits tell their stories digitally. By combining the unique needs of nonprofits with experience from working closely with major "for profit" brands - including Hilton, Marriott, Hyatt, Preferred, and IHG - she has developed unique tactics to drive interest for causes (and convert that interest into action). Erica holds a BSBA in Marketing from the University of Central Florida and is Meta Certified.

Location

Via Zoom

This training is being offered virtually.

Please email education@nonprofitsfirst.org with any questions about this training.

Pricing

Members: FREE

Nonmembers: $15.00

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Contact Information

Nonprofits First
Name: Callie Sharkey
Phone: (561) 910-6678
Email: csharkey@nonprofitsfirst.org
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