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Start Telling Your Story with Your Candid Profile

July 30, 2024 10:00 AM - 11:30 AM (EDT)



Learn how updating your nonprofit’s Candid profile on GuideStar will grow your organization’s online identity and choose what tens of millions of potential donors see about your organization.

During this introductory session, you will learn what your nonprofit’s Candid profile is and how you can earn Seals of Transparency associated with that profile to tell your story, including sharing information about the work you do and the impact it makes. We will also talk about how to collect demographic data for your organization and the benefits of earning a Gold Seal of transparency.


  • Plan next steps for telling your organization’s story via its Nonprofit Profile.
  • Describe how the information in your Nonprofit Profile informs potential donors and funders and powers 200+ charitable sites.
  • Explain how earning Seals of Transparency creates opportunities for your organization to be found, grow trust, and share your impact.



Tracy is an Educational Programming Manager at Candid, leading workshops related to nonprofit sustainability, management, fundraising, and other essential issues relevant to philanthropy and the social sector. Her trainings primarily serve nonprofit professionals, but also audiences comprised of funders, artists, students, and academics. As one of Candid’s training experts, webinar instructors, and a frequent public speaker, she has spoken at numerous conferences, including at the United Nations, and has represented Candid on numerous panel discussions. In addition, Tracy provides training and support to Candid Community partners – libraries, nonprofit resource centers and other institutions – and provides philanthropy and fundraising information services to individuals and local organizations. Her relationship with Candid began in 2007, when she began working as a librarian for Foundation Center, one of Candid’s two legacy organizations. Previously, Tracy held positions with the Association of American Publishers and New York Public Library.  Tracy earned her Bachelor of Arts in Writing Seminars from Johns Hopkins University, and studied Library and Information Science at the Pratt Institute.


Cesar, Director of Partnerships at Candid, brings nearly two decades of entrepreneurial, startup and development experience to Candid. He sees himself as a global citizen, having lived or worked in eight countries spanning five continents. Cesar most recently served as the Senior Director of Partnerships & Community Engagement at Catchafire. Under his direction, Catchafire experienced notable growth on the global stage. He is proud to have established a national program in Australia and a novel program in the Caribbean in close partnership with the Clinton Foundation. Prior to that, Cesar was Director of Growth & Development for the Hult Prize Foundation, where he developed launch strategies for 5 key National Program markets (Guatemala, Ecuador, Peru, Chile, Pakistan) and managed teams for three established markets (Mexico, Colombia, India). Cesar has also held the role of Director of Business Development & Strategy for Goldemar Solutions in Spain and ventured into running his own social enterprise tackling food insecurity in urban slums in Mumbai and in Accra. He holds a B.S. in Statistics from the University of California-Berkeley and received an M.B.A. from ESADE Business School in Barcelona, Spain. On a personal note, Cesar has an insatiable curiosity for cultures and people. He loves exploring new places and considers himself an adventurer at heart.



Broward Center for Nonprofit Excellence provides a one stop shop for Broward nonprofits, serving as a dynamic, accessible resource for information, tools, learning, and support to advance leadership and make an impact on critical issues within the sector.  As a ‘beyond the grant’ extension of the Community Foundation of Broward, the Nonprofit Center’s purpose is to nurture and strengthen the people who care to do the work for the causes that matter through access to resources, funds, and ongoing support. 


PhilanthropyMiami supports and strengthens nonprofit organizations and promotes relationship building and equity within the philanthropic ecosystem of Miami. Through our signature programs and events, we create opportunities for learning, collaboration and networking that enhance our sense of community.  Our vision is to support a thriving ecosystem of nonprofit professionals, organizations, donors, and volunteers working together to drive social change. For more information, visit us at 


The Nonprofit Executive Alliance is a social impact coalition of CEOs that advance leadership, strengthen local communities, and provide a unified voice for the sector. Together we improve our industry and make our community a better place to live, work, play and learn. The Nonprofit Executive Alliance is non-partisan organization. As individual members, we develop vital knowledge and skills to amplify our mission and deepen our impact personally and professionally. Together, we raise public awareness of our collective power, engage stakeholders  and enhance the communities in which we live, work, play and learn. We raise the profile of nonprofits as invaluable partners for the public and private sectors and the solution drivers addressing economic and community challenges. 


Candid is a 501(c)(3) nonprofit organization that provides the most comprehensive data and insights about the social sector. Every year, millions of nonprofits spend trillions of dollars around the world. Candid finds out where that money comes from, where it goes, and why it matters. Candid was formed in 2019 when GuideStar and Foundation Center merged. Candid combined GuideStar’s tools on nonprofits and Foundation Center’s tools on foundations with new resources to offer more comprehensive, real-time information about the social sector. Find out more at and on LinkedIn and Instagram


Members & Nonmembers - FREE

Contact Information

Nonprofits First
Name: Meghan Foley
Phone: (561) 910-6678
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